Suppose you are a technical director who must apply the new technology. You know this technology is needed to improve industrial efficiency, but at the same time also made many loyal employees who will lose their jobs, because this technology only requires less labor only. How is your attitude? This moral dilemma shows that the problem of ethics also includes business lives. The Company is required to establish ethical standards that can be absorbed by the public in decision making. While on the other hand, many people assume it's just for the sake of ethics own company.
Challenges faced and awareness of the limitations of the company in estimating and controlling every decision made companies more aware of the ethical challenges that must be faced.
INNOVATION, CHANGE AND EMPLOYMENT
Business aspects of the most raises questions about ethics is innovation and change. It often happens that the pressure to change a company or society has no other choice. Companies must invest in new machinery and plant that usually cause problems because the mismatch between labor skills possessed and required by new technology. Meanwhile, companies that try to resist changes in technology, usually facing the threat of large, thus strengthen need for reasons to make changes. Economic benefits of innovation and change is usually used as the main justification.
Unfortunately, the social costs of change are rarely paid by the promoters of innovation
These costs are a job losses, changes in society, economy, and environment. These costs are not easily measured. The most fundamental social challenge comes from the people who stand outside the process. Impact of new technologies is not impossible that can not be predicted. A sustainable Precautions and transparency is an important action in corporate effort to meet its liabilities.
The impact of innovations and changes to the labor cause more problems than other development aspects. Many employees consider their ability to discourage innovation. This is changing the conditions of work and greatly reduce job satisfaction. The Company has a greater responsibility to provide jobs and create a workforce that is able to work in a time of change. Included in it are
support, train, and hold the resources to ensure the people who remain unemployed have skills and can compete for the face and accelerating change.
MARKETS AND MARKETING
Monopoly is the most extreme example of distortions in the market. There are many reasons to concentrate the industry, for example,increase the the ability to compete ,facilitate capital ,up to the motto " thestrongest is a win . " Misuse market power by monopolizing the attention of the classic on how the market and marketing place. The tendency to concentrate and real power of giant corporations should be viewed cautiously.
Many critics put forward on the marketing aspect, eg, abuse of buyer power, promotion of dangerous goods, stating the value of which is questionable, or other specific abuses, such ads that bad for children. Required pressure groups to criticize the company's behavior. State was able to determine the requirements and standards.
SALARIES MANAGEMENT AND DIRECTORS
The element of management is an important part of company policy because it is a real liability in funds responsible for goods and another person. The Company shall diligently carry out the maintenance management of all the treasures that are accountable to the task provider. Duties mainly lies on the shoulders of the directors are expected to act loyal, trustworthy, and expert in carrying out their duties. They should not be misused his position. They are also responsible for law firms. In this case auditing plays an important role in maintaining stability between the need for managers to carry out their duties and rights of shareholders to know what is being done by managers. The debate about the salaries of directors is due to the unfairness in the process of determination, the space for that it is possible for the board of directors, lack of clarity in the relationship between organizational performance and payroll, additional packages and hidden weaknesses in oversight.
Appear to increasing the salaries of directors, while the level of average earnings growth tend to decrease, and the value of stocks fluctuate. This has led to criticism and awareness to highlight the increase in the salaries of senior executives. Information and external restrictions is an important element in efforts to resolve the abuse that occurred.
MULTINATIONAL CHALLENGE
It often happens, the international companies to take action that can not be accepted locally. Many fundamental questions for multinational companies, such the possibility of inclusion of cultural moral values into the culture of another society, or the possibility of companies to exploit the holes of legislation in a country their interest. In practice, international companies influence of social economic development in a country. They may succeed the country's aspirations, or even frustrating to prevent national goals. This increases the liability for individuals and industry to implement the rules of ethics code internally and externally.

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